In an old, neo-gothic building in Fort, an upmarket area of Mumbai, stands the once-vibrant office of Parsiana, one of India's oldest and most notable Parsi magazines, which is set to cease publication after 60 years.
The magazine was founded in 1964 by Pestonji Warden, a Parsi doctor, to document the lives and stories of the Parsi community. Over the years, it grew in both subscriber numbers and reach, becoming a crucial resource for Parsis around the world as their population dwindled.
Due to declining subscriber rates, a lack of funds, and no successor to continue its legacy, Parsiana will close its doors in October 2025. The decision has been met with a wave of nostalgia and sadness from its readers and contributors, who describe it as the 'end of an era.'
Among the voices of grief is Sushant Singh, an 18-year-old student, who reminisced, We used to joke about how you weren't a 'true Parsi' if you didn't know about Parsiana or could talk about its articles with pride. He represents a generation that grew up connected by this publication.
Since the announcement was made, tributes have flooded in, highlighting the magazine's role as more than just a publication but as a cultural lifeline. One reader illustrated this sentiment perfectly, noting the magazine's dedication to chronicling such a small but significant community with diligence and passion. Another reader pointed out how Parsiana served as a bridge for Zoroastrians all over the globe.
Jehangir Patel, who has run the magazine since purchasing it for just one rupee in 1973, expressed his sadness over its closure but also pride in the work he and his team have done, fostering journalism that tackled sensitive issues with honesty and humor. The magazine has never shied away from discussing controversial topics, from high divorce rates to interfaith marriage discussions, even breaking taboos with the publication of matrimonial ads for different faiths.
As the Parsiana team prepares to say goodbye, Patel shared the somber atmosphere within their office, a space filled with memorabilia stacked high from years of journalistic endeavor. While there are no grand celebrations planned for their final day, upcoming issues will pay homage to the magazine’s rich history and contributions.
In an age where niche publications struggle to thrive, the farewell of Parsiana highlights the challenges facing community-focused journalism. The office, now a canvas of faded pages and peeling paint, tells a story of resilience amidst change—one that will resonate within the hearts of the Parsi community and beyond.
