In brief
Performing at the recent Grammys in Los Angeles, the song 'Golden' received the award for Best Song for Visual Media, showcasing the heights K-Pop has reached within the global music industry. The song, featured in the popular Netflix film 'KPop Demon Hunters', signifies a growing acceptance and commercial success of Korean pop music in the Western market. Other notable winners included The Cure, FKA Twigs, and young artist Aura V who made history as the youngest Grammy recipient.
Golden, the inescapable hit from the movie KPop Demon Hunters, has become the first ever K-Pop song to win a Grammy Award. Performed by the fictional band Huntr/x, it picked up best song for visual media as the awards ceremony got underway in Los Angeles. It is also nominated for song of the year. Other early winners included British stars Yungblud, The Cure and FKA Twigs, while the Dalai Lama won best audiobook and eight year old Aura V became the youngest ever Grammy recipient, for best children's album. Ahead of the main ceremony, Kendrick Lamar took home three awards, including best rap song for TV Off, continuing his Grammys winning streak. Released last June, KPop Demon Hunters became Netflix's most-viewed movie of all time, with more than 480 million views. The propulsive soundtrack, full of candy-coated earworms, became the first to top the Billboard charts since 2022, when Disney's Encanto created a similar craze. Its success at the Grammys suggests a growing recognition of Korean pop's cultural and commercial force.
