As Zohran Mamdani walked the streets of the Upper East Side for a campaign event to greet early voters, he could barely walk a few steps without being stopped by his supporters. Two smiling young women looked starstruck and told him they followed him on Instagram. The millennial Democratic nominee for mayor thanked them before posing with another young man who had readied his phone for a selfie.

With a comfortable lead in the polls, the 34-year-old is on the brink of making history when New Yorkers vote on Tuesday, as the youngest mayor in over a century and the first Muslim and South Asian leader of the city. A relatively unknown figure just months ago, few could have predicted his rise, from hip-hop artist and housing counselor to New York State assemblyman and frontrunner to lead the biggest city in the US, a job that comes with a $116bn (£88bn) budget and global scrutiny.

Leading a three-way race

Through viral videos and outreach to content creators and podcasters, Mamdani has reached disaffected voters at a time when faith in the Democratic party among its own members is at an all-time low. There are questions over whether he can deliver on his ambitious promises and how a politician with no executive experience will handle the onslaught sure to come from a hostile Trump administration. However, he maintains a solid support base advocating progressive policies centered on social justice and environmental stewardship.

Mamdani's message has been laser-focused on affordability and quality of life issues. He has promised universal childcare, freezing rent in subsidized units, free public buses, and city-run grocery stores. It’s a message that has resonated deeply with many New Yorkers who are grappling with the escalating cost of living, aiming to address not only economic needs but also social injustices.

Victory for Mamdani would reflect a significant shift in New York politics, embodying a rejection of conventional political norms as residents face the daunting realities of rising living costs. His unorthodox campaign strategies, deeply rooted in community engagement, have become a defining feature of his rise in popularity.

What New Yorkers Feel

Sumaiya Chowdhury and Farhana Islam of the group Muslims for Progress have canvassed for the mayoral hopeful, showcasing grassroots support and alignment with his progressive agenda. However, as Mamdani's campaign intensifies, so too has the scrutiny from both opponents and within the Democratic establishment.

Many see Mamdani's pledge to prioritize the concerns of underrepresented communities as a crucial aspect of the race, with his stance on housing rights and social equality resonating with diverse voter demographics. Can Mamdani harness this momentum for a historic win, or will traditional political dynamics reassert themselves in the upcoming election?