In the increasingly complex landscape of the 2024 presidential race, Donald Trump has found a novel approach to garner support by tapping into his past connections with World Wrestling Entertainment (WWE). It’s been over a decade since Trump last appeared on WWE programming, yet he is reemerging in the public eye with the aid of several former wrestling stars who vocalize their endorsement for his campaign.
At this summer's Republican National Convention, Terry Bollea, more popularly known as Hulk Hogan, showcased his allegiance by dramatically ripping off his shirt to reveal a bright red Trump 2024 tank top. With an energetic flair reminiscent of his wrestling persona, he exulted, "Let Trumpamania run wild, brother!" This theatrical act reinforces Trump's belief in the power of spectacle, particularly as he engages with audiences that may overlook traditional political discourse.
In a recent podcast with Mark Calaway, aka The Undertaker, Trump discussed the issues of masculinity and religious freedom in America, reflecting a populist sentiment that resonates with many of his supporters. The Undertaker, praising Trump's charisma, noted, "You’ve made politics fun again," a remark that captures the essence of Trump's strategy to inject entertainment into political engagement.
Analyst Abraham Josephine Riesman highlights that Trump's outreach to wrestling audiences is strategic, aiming to sway individuals who often shy away from political discussions. Wrestling podcasts have a unique listenership, including many young men whom the Trump campaign is particularly eager to attract through social media and alternative media outlets.
The historical ties between Trump and the WWE stretch back to his childhood in Queens, New York, where wrestling was a significant influence. His collaboration with legendary WWE figures like Vince McMahon facilitated a mutual rise to fame in the spotlight. Their partnership reached its climax during the "Battle of the Billionaires" at WrestleMania 23, which became a spectacular event watched by millions, creating a vivid image of Trump's larger-than-life persona.
Despite his successful maneuvers, not all WWE alumni are on board. In a recent ad on Jimmy Kimmel's show, former wrestler Dave Bautista did not hold back, portraying Trump as an "weak, tubby toddler." This contrast makes it clear that while some wrestlers boost Trump's brand, others actively oppose it.
Given the poignant dynamics of visibility and celebrity, Trump's focus on prominent wrestling figures like Hogan and Calaway exemplifies his attempts to remain relevant in a crowded field. Their endorsements provide a unique window for him to capture and resonate with an audience often mischaracterized as apolitical.
By blending elements of wrestling entertainment with political campaigning, Trump aims to cultivate a brand of politics that mirrors the audacious showcase of professional wrestling - one where the aim is to evoke strong reactions, be they love or disdain, from voters across America.
