Drake's original claims suggested that the significant traction gained by "Not Like Us" was due to improper marketing practices by Universal, who he claimed licensed the song at reduced rates to Spotify, effectively skewing its popularity. Despite the withdrawal, Drake's legal troubles aren't entirely over, as a related lawsuit against Universal and iHeartRadio continues in Texas. Throughout the feud, Coca-Cola's defense, asserting compliance with ethical marketing standards, and Drake's own legal strategies have raised eyebrows among music industry experts, many of whom speculate that the accusations could inadvertently boost the very song in question.