Following another week of intensive and lethal Russian bombardment of Ukraine's cities, a composite image has been doing the rounds on Ukrainian social media.
Underneath an old, black-and-white photo of Londoners queuing at a fruit and vegetable stall surrounded by the bombed-out rubble of the Blitz, a second image - this time in colour - creates a striking juxtaposition.
Taken on Saturday, it shows shoppers thronging to similar stalls in a northern suburb of the Ukrainian capital, Kyiv, while a column of black smoke rises ominously in the background.
Bombs can't stop markets, reads the caption linking the two images.
The night before, as the city's sleep was interrupted once again by the now all-too-familiar booms of missile and drone strikes, two people were killed and nine others injured.
The implication is clear. Rather than destroying public morale, Russia's dramatic ramping up of attacks on Ukrainian cities is conjuring a spirit of resilience reminiscent of 1940s Britain.
When I visited the market - with the black fumes still billowing from the missile strike on a nearby warehouse - that sense of fortitude was evident. But there was plenty of fear, too.
Halyna, selling dried prunes and mushrooms, told me she saw little cause for optimism. In my opinion, according to the scriptures of the saints, this war hasn't even started yet. It will get worse, way worse, she lamented.
As inspiring as memes about blitz-spirit may be, for Ukraine the far bigger question is not how to endure this war, but how to stop it.
With now both diplomatic discussions and military strategies re-evaluated, the question of whether Ukraine should negotiate with an aggressor looms larger than ever. Political discussions intensify as the physical toll on civilians and infrastructure continues to increase with no end in sight.
President Donald Trump's meeting with Ukrainian President Volodymyr Zelensky added complexity to the geopolitical landscape, with implications of emerging stipulations for peace and the continuing debate around appeasement of aggressors.
The ongoing aerial attacks by Russia now feature an expanded targeting approach, devastating civilian infrastructure further, leading to questions of the international community's role and responsibility in supporting Ukraine against escalating aggression.
Every Ukrainian seems to echo the sentiment that force is the only language understood by Putin, a hope that resonates through their persistence and everyday lives amid the chaos.
