The move comes as part of a broader initiative to protect young Australians from perceived harms linked to social media platforms such as TikTok, Instagram, Facebook, X, and Snapchat. Prime Minister Anthony Albanese emphasized the government's commitment to safeguarding children from the negative effects of social media, acknowledging that while the ban is not a panacea, it is a necessary step to address the issue. The eSafety Commissioner had reported that YouTube was frequently associated with harmful content viewed by children aged 10 to 15, prompting the recommendation to include it in the ban.

YouTube, owned by Google, expressed concern over the decision, arguing that the platform provides significant value to younger users and should not be categorized as traditional social media. Following the announcement, Google hinted at possible legal action against the Australian government, suggesting that the ban could infringe on political free expression. However, Federal Communications Minister Anika Wells remained resolute, comparing the internet's dangers to an unpredictable ocean, stating the government cannot control the "ocean" but must protect against the "sharks."

The ban will allow for exceptions tailored to "online gaming, messaging, education, and health apps," which are considered to pose fewer risks to under-16 users. Additionally, tech companies that do not comply with the new age restrictions could face fines up to A$50 million (around $32.5 million). More details about the implementation of the ban are expected to be presented to federal parliament shortly.