In brief
Social media buzzes as parents voice their astonishment over the inappropriate website appearing on packaging for dolls inspired by the highly anticipated Wicked film.
Even as excitement builds for the upcoming release of the film adaptation of "Wicked," fans have turned their focus to an unexpected source of controversy: the packaging of dolls inspired by the movie. With the film set to hit theaters starring Cynthia Erivo and Ariana Grande, Mattel recently unveiled their new singing dolls—but it seems their packaging contains a surprising and inappropriate error.Eager consumers shared images online that showcased the small-print on the dolls' packaging. In a glaring oversight, the included website address led to an adult content site, rather than the intended link associated with Universal Pictures, the studio behind the film. The dolls, specifically designed for kids aged four and up, sparked discussions across social media platforms. One disappointed parent shared on Reddit, "I purchased the Singing Elphaba doll and noticed that the website printed on the back is linked to an unaffiliated adult site." Another woman reported her findings during a shopping trip, stating, "Went to Target and Walmart today, and yes, the Wicked dolls have the [porn] website listed."As fans eagerly await the film's release, set for November 22 in the US and UK, this misstep serves as a reminder of the importance of attention to detail, especially when marketing children's toys. The film, based on the long-standing musical about the origins of the Wicked Witch of the West and her complex relationship with Glinda, promises to captivate audiences. Yet, for now, it’s the dolls that are capturing the attention—albeit for all the wrong reasons. Mattel has yet to respond to the myriad of inquiries about this unusual branding blunder.
