The Pokémon Company is optimistic about its future, as CEO Tsunekazu Ishihara believes the iconic franchise can thrive for another 50 to 100 years, provided it embraces innovation. Established in 1996 on Nintendo’s Game Boy, Pokémon has evolved into a multifaceted media giant, encompassing movies, TV shows, and toys, becoming one of the world's most lucrative franchises.
In light of the annual Pokémon Day, where new releases and events are announced, fans eagerly await updates, including news about the anticipated Nintendo Switch game, Pokémon Legends: Z-A. Ishihara suggests that the key to Pokémon's lasting success lies in blending the real world with virtual experiences, as demonstrated by the success of Pokémon GO.
The trading card game has seen a recent revival, although it is not without challenges. The inundation of scalpers in the market, sparked partly by high-profile influencers such as YouTuber Logan Paul, has negatively impacted new product accessibility. Ishihara acknowledges this issue but emphasizes that it is not feasible for the company to directly control resale dynamics. He believes that the inherent rarity of collectible items is what contributes to their perceived value.
Furthermore, Ishihara and the Pokémon Company maintain a vigilant stance against counterfeit products, recently engaging in legal battles to protect its intellectual property against imitation apps and games. The diverse pathways through which fans engage with Pokémon, from video games to trading cards and events, showcases the franchise's wide-reaching appeal across age groups and cultures.
At events like the European leg of the International Pokémon Championships, community-building is evident, as fans embrace opportunities to connect with others, fueling their passion for the franchise. Ishihara’s leadership of the privately held company allows for focused reinvestment into Pokémon, steering clear of external pressures that might dilute the brand's core identity.
As the franchise approaches its landmark 30th anniversary next year, Ishihara hints at upcoming surprises, while firmly reiterating Pokémon's mission to create meaningful interactions between real and digital realms. “If we continue focusing on our mission, Pokémon can probably continue to its 50th or 100th anniversary,” he asserts, underscoring the importance of continual growth and creativity to sustain its success.
