The guide, available in Korean, English, and Chinese, marks a significant effort by authorities to curb unruly behavior among foreign guests. Complaints from locals about littering, public defecation, and other issues prompted this initiative as Jeju welcomes a growing number of tourists, primarily from China.

According to Kim Su-young, chief of the Jeju Police Agency, the guide serves to bridge cultural gaps and enhance understanding of Korean laws. An initial 8,000 copies will be distributed to inform visitors about acceptable conduct while enjoying the island's famed beaches and natural beauty.

The guidelines outline several minor offenses, some of which include smoking in restricted areas, jaywalking, urinating in public, and disorderly conduct. First-time offenders will receive a warning; however, repeat offenders may face fines up to 200,000 won (approximately $143).

The initiative reflects a broader trend across Asia, where tourism hotspots are addressing challenges associated with overtourism. As travel rebounds post-pandemic, Jeju has welcomed over seven million visitors this year, pumping significant revenue into the local economy.

This response highlights the delicate balance between embracing tourism for economic benefits and preserving the cultural integrity and environment of popular destinations.