OREM, Utah (AP) — Utah Valley University has seen a profound transformation after two decades of growth, emerging as the state's largest institution and known for its safety. However, this reputation was abruptly challenged by the recent assassination of right-wing activist Charlie Kirk.

On September 10, a tragic shooting occurred as Kirk spoke to a crowd at the university's outdoor amphitheater, marking a grim chapter in the school's history. With nearly 50,000 students, Utah Valley University now finds itself thrust into an unwanted national spotlight, confronting the challenging question of how to move forward.

“This has put the university on the map and given it more attention than it’s ever received,” said branding expert Timothy Calkins, pointing to the unexpected notoriety. University leaders are currently prioritizing student safety while considering how to reshape the institution's identity in the wake of the tragedy.

‘We’re not going to shy away’

Kyle Reyes, a vice president at UVU, expressed a desire for the university to serve as a model of healing and open discussion. He stated, “We know that the eyes are on us and we’re not going to shy away from demonstrating our resilience collectively on this.” Historically, UVU has maintained a low incidence of violence; recent reports revealed only a handful of serious offenses, and Kirk’s death marks the campus's first murder.

Students, like Marjorie Holt, shared their shock, recounting how they sought shelter during the shooting. While some feel unsafe, Holt believes the shared trauma has fostered a sense of community among students, uniting them regardless of differing opinions about Kirk.

Back to class, but not back to normal

The university’s halls were quieter as classes resumed, with students and faculty acknowledging the weight of the tragedy. Student body President Kyle Cullimore encouraged peers to embrace their shared humanity and avoid divisive labels. “We need to create a space where disagreement doesn’t erase our dignity,” he emphasized.

Comparisons have emerged with past tragic events at other educational institutions, such as Columbine High School and Virginia Tech, leading many to consider how best to address the aftermath. Solutions range from heightened security to advocating for change in gun laws, as seen in other instances of campus shootings.

Lessons and hope for the future

At Kent State University, known for its tragic history, leaders opted to embrace the university's role as a free expression hub, learning from past mistakes. As Utah Valley University continues to navigate its current situation, officials, including Governor Spencer Cox, are vocal about the vibrant community the school represents, emphasizing the need for change to emerge from within its student body.

While UVU faces an uncertain future, leaders and students alike strive to transform this painful moment into an opportunity for resilience and unity.