In brief
Good Good Golf, a prominent YouTube golf channel, removed a newly released advertisement that showed a woman being pushed to the ground when she approached an emerging golf driver. The clip, produced for Callaway, sparked criticism for trivialising violence against women. Good Good issued a statement, removing the content, apologising, and reaffirming its commitment to inclusivity. Callaway and the PGA Tour also responded, emphasising their shared goal of fostering a welcoming environment in golf. The incident highlights how advertising content can clash with community values and the importance of mindful representation, especially for historically under‑represented groups.
Good Good Golf apologised after a promotional video showed a woman being pushed to the ground when she reached for a new golf driver. The clip was created for the golf club manufacturer Callaway and quickly drew backlash for trivialising violence against women.
Good Good, a YouTube channel with over 2 million subscribers, posted the video on its channels. Responses from viewers identified the ad as impossible to reconcile with the brand’s values.
The brand has released an apology on X, stating it had removed the content and apologised “for depicting actions that do not align with our values.” Good Good emphasised its mission to make golf more inclusive and said it will keep working towards that goal.
In the footage, co‑founder Garrett Clark rushed forward to professional golfer Alexis Miestowski and pushed her to the ground before shouting, “Do not touch my new driver.”
Callaway, which has partnered with Good Good since 2023, expressed disappointment at the content but thanked Good Good for addressing the issue. The golf club maker added that it looks forward to a more inclusive partnership.
The PGA Tour also reacted, declaring it had never condoned violence and that the video does not reflect its values of inclusivity and respect. The tour stressed its commitment to creating welcoming spaces for all participants.
Good Good, launched as a YouTube channel in 2020, is now one of the largest content creators in golf, producing clips featuring men and women in challenges, TV‑style shows and branded merchandise.
Last year the PGA Tour announced plans for a Good Good Championship in Texas, scheduled for November, signifying a growing collaboration between the tour and social‑media creators.
This incident serves as a reminder that advertising must respect diverse cultural contexts and avoid representations that marginalise or victimise anyone. Inclusive media practices help uphold the dignity of voices that have historically been sidelined.
