Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote. Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.

Jenner, mother of Kim, Khloé, Kourtney, and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life. As the so-called 'momager' behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.

TikTok creator Marcelo Wang noted that this trend had grown because 'Kris Jenner is one of the hardest working businesswomen in the US, and Chinese people really respect hard work.' He mentioned that cosplaying as Kris Jenner is a 'funny way to manifest success.'

The phenomenon has also spread to Douyin, China's version of TikTok, both in videos using Jenner's image, as well as videos explaining this trend. Although it has yet to spread widely on western social media, some users on platforms like X have been referencing the trend by attributing their own successes to using Jenner’s picture. According to reports, around 99,000 posts featuring Jenner have been shared, collectively garnering millions of views.