Mexico disputes these allegations of price dumping and defends the popularity of its tomatoes as a reflection of quality. With around 70% of tomatoes consumed in the US sourced from Mexico, this tariff is anticipated to result in higher prices for consumers at grocery stores and dining establishments. While proponents of the tariff believe it will bolster the local tomato market, critics warn that Mexico's agricultural sector might struggle to locate alternative markets for its produce. Historically, US tomato growers have sought protection against perceived market unfairness for years. It remains to be seen how this new measure and potential future tariffs could reshape the broader landscape of US-Mexico trade relations.