President Donald Trump told a campaign-style rally that consumer prices are falling tremendously as he sought to allay voter anxiety about the US cost of living.


In a speech at a casino in the battleground state of Pennsylvania, the president told supporters he had no higher priority than making America affordable again.


But while gas and egg prices have fallen, other food is more expensive and Americans remain unhappy about the cost of housing, childcare and healthcare.


Democrats have capitalised on Trump's vulnerability on the economy in recent state and city votes, leaving many Republicans uneasy about next year's midterm elections.


Tuesday's event in a swing district of Pennsylvania was the first of what the White House says will be a series of campaign-like rallies aimed at bringing its economic message to voters.


Trump's remarks included a portrayal of affordability concerns as a Democratic hoax. His administration has been active in rolling back tariffs and adjusting fuel efficiency standards, calling these moves cost-of-living solutions.


Despite Trump’s optimistic claims, many Americans express skepticism. Alaina Hunt, a designer who lost her job due to economic shifts, noted rising grocery bills complicating her financial recovery. Another voter, Beth Richardson, shared frustrations over skyrocketing grocery prices.


Economic data shows mixed signals. While consumer confidence has dipped to its lowest since spring, the stock market is near record highs, suggesting underlying strength in parts of the economy. Inflation remains a concern, reflecting growing frustrations as prices surge, complicating Trump’s narrative.


Amidst these complexities, supporters still express faith in Trump’s economic directives. Farmers like Brad Smith see potential for recovery, despite recent adversities, believing in the broader value of the administration's economic strategy.