Labubu Dolls Experience Unprecedented Sales Surge Amidst Collectors Frenzy

Thu Oct 23 2025 10:45:31 GMT+0300 (Eastern European Summer Time)

Chinese toy company Pop Mart sees staggering profit increase as Labubu dolls captivate global audience

Pop Mart has announced a remarkable projected profit increase of at least 350% for the first half of this year, driven by the soaring popularity of its Labubu dolls, which have become a cultural phenomenon across the globe.

Pop Mart, the leading toy manufacturer based in Beijing, has revealed that profits for the initial six months of the year will explode by at least 350% as revenue has more than tripled. The firm's success is largely attributed to the soaring demand for its viral Labubu dolls—adorable elf-like figures with distinct jagged teeth. The brand is now recognized globally, thanks in part to savvy cost controls and significant investments in brand marketing.

Launched in 2019, Labubu dolls have gained a cult following, particularly in the United States, where their sales increased by a staggering 5,000% in June compared to the previous year. Celebrity endorsement from figures like Kim Kardashian and Lisa of Blackpink has undoubtedly contributed to this unprecedented growth, capturing the hearts—and wallets—of consumers worldwide.

Pop Mart made its stock market debut on the Hong Kong Stock Exchange in 2020, and since then, its market valuation has soared by close to 600%. Currently valuated at over $40 billion, the company operates more than 2,000 retail outlets and vending machines globally, with nearly 40% of its revenue coming from international markets.

However, the success of Labubu dolls has not been without its challenges. The overwhelming demand has led to scarcity in stores, with some retailers temporarily halting sales. Collectors are actively engaging in a booming resale market where original dolls priced around $10 can now fetch hundreds of dollars, with a recent auction for a human-sized Labubu doll hitting an incredulous $150,000 in Beijing.

Alongside glowing sales figures, Pop Mart faces the challenge of counterfeit products. The rise of imitation "Lafufu" dolls has prompted Chinese authorities to clamp down on the black market, seizing over 46,000 fake Labubu toys in June alone.

As Pop Mart continues to creatively engage global markets through partnerships—like those with Coca-Cola and popular franchises like One Piece—the Labubu brand's transformative journey in the toy industry is certainly one to watch.