In a thrilling announcement, global superstar Beyoncé revealed she will take the stage during the NFL's half-time show on December 25th, as the Houston Texans face off against the Baltimore Ravens. This occasion marks Beyoncé's first live performance of songs from her latest album, "Cowboy Carter," which she had initially introduced during February’s Super Bowl.
The upcoming musical showcase aligns with two NFL games, including a match-up between the Kansas City Chiefs and the Pittsburgh Steelers, both of which will be accessible for streaming on Netflix. Following the album's launch in March, Beyoncé dropped catchy singles "Texas Hold 'Em" and "16 Carriages," showcasing a blend of talent that includes collaborations with Miley Cyrus and Post Malone. This album represents the second entry in her ambitious trilogy, succeeding "Renaissance," and is nominated for Album of the Year at the 2025 Grammy Awards, where she is competing for 10 total accolades.
Beyoncé teased the highly anticipated half-time show through her social media, featuring images of her catching a football while perched on a vintage American car adorned with roses—all while donning her signature cowboy hat. Netflix has hinted that the artist may welcome special guests from her album during the performance, adding to the excitement for viewers.
Beyoncé’s rich history of NFL half-time performances includes her much-acclaimed headlining of the 2013 Super Bowl and an unforgettable collaboration with Coldplay and Bruno Mars in 2016, the latter event being the most-watched half-time show in history.
The NFL's Christmas Day games have established themselves as a beloved tradition since their inception in the 1980s. Netflix’s recent deal to broadcast these NFL games until 2026 signifies a commitment to expanding its sports offerings. Chief content officer Bela Bajaria remarked on Netflix's strategy, stating, "Last year, we decided to take a big bet on live," emphasizing the unmatched audience that NFL football attracts.
The NFL's executive vice president for media distribution, Hans Schroeder, expressed excitement about the partnership, aiming to broaden the NFL's reach to fans around the world: “We couldn’t be more excited to be the first professional sports league to partner with Netflix to bring live games to fans globally.”
As Christmas approaches, fans eagerly anticipate an unforgettable evening that intertwines sports culture and musical artistry.
