Rosita Missoni, the co-founder of the iconic Italian knitwear brand Missoni, has died at the age of 93, marking the end of an era in the fashion industry she helped shape. The announcement of her passing was made by Attilio Fontana, president of Italy's Lombardy region, who reflected on the tremendous impact her work had on the fashion landscape and the deep loss felt across Lombardy, especially in her hometown of Varese, where she spent her life.
Born in 1931 in Golasecca, Lombardy, Rosita's early exposure to the world of textiles came from her parents, who were skilled shawl-makers. Her journey into fashion began during a study trip to London, where she crossed paths with her future husband, Ottavio, during his Olympic competition in 1948. Known affectionately as Tai, he was already a pioneer in creating knit athletic wear, including innovative pieces designed to be easily worn over trainers.
The Missoni brand took flight when Rosita and Tai established their workshop in 1953. Their first major success came in 1958 when a prominent Milanese department store placed a significant order for their striped dresses, a clear indication of their rising status in the fashion world. With their debut catwalk show in 1966, Missoni became a household name, celebrated for its distinctive zig-zag motifs and bold color combinations.
The duo faced challenges, including a controversial moment involving the transparency of their fabrics that inadvertently skyrocketed them to international fame. Following Tai's passing in 2013, the family continues to uphold the Missoni legacy, with their daughter Angela taking the reins of the fashion house. Rosita dedicated herself to the label's home collection, Missoni Home, remaining actively involved in the brand's evolution until her last days, ensuring that the spirit of creativity and innovation continues to thrive within the label.
