In a significant move within the tech industry, Sir Jony Ive, the renowned designer behind Apple's most iconic products like the iMac, iPod, iPhone, and iPad, is joining forces with OpenAI. OpenAI's CEO, Sam Altman, expressed his excitement regarding the collaboration with the "greatest designer in the world" as they aim to create a new era of AI-powered computers.

The deal comprises the acquisition of Sir Jony's startup io by OpenAI, a partnership that has been in the works for two years through its previously established collaboration with his design firm, LoveFrom. Both parties have stated their mission to revolutionize the concept of computing, with Sir Jony claiming that the world is on the verge of a new technological generation.

Altman indicated optimism about the prospects of re-imagining computing hardware tailored to advancements in AI, following challenges faced by prior attempts in the sector. He referred to an exciting prototype designed by Sir Jony, which he hailed as possibly the "coolest piece of technology" ever created.

Having influenced the revival of Apple over his 27 years, Sir Jony left the company in 2019, which contributed to a fall in Apple’s shares by over 2% upon news of this significant collaboration. Analysts agree that Sir Jony’s legacy and innovative approach make this partnership a compelling prospect for the future of AI and computing technology.

As tech giants including Google and Meta push further into AI hardware, OpenAI aims to connect directly with consumers and distinguish itself in a rapidly evolving landscape where new opportunities arise.