Skip to main content
DeepRoots Network

A Grandmother's Journey to Becoming an Internet Style Sensation

A story of intergenerational style collaboration brings joy and inspiration to many across the globe.

Source: bbc.co.uk1 min read
A Grandmother's Journey to Becoming an Internet Style Sensation
Image via bbc.co.uk

In brief

Elder Margret Chola, also known as "Legendary Glamma," has captivated hearts on social media through playful outfit exchanges with her granddaughter, showcasing both her vibrant spirit and rich life experiences.

In rural Zambia, an 80-something grandmother named Margret Chola, affectionately dubbed "Legendary Glamma," is making waves as an unexpected fashion icon. Initially a fun project with her granddaughter, stylist Diana Kaumba, the "Granny Series" blossomed into a viral sensation, captivating over 225,000 followers on Instagram. It began as a creative outlet during Kaumba’s visit to Zambia, where she commemorated her father's influence on her passion for fashion. “If that’s what you want to do, let’s do it—why not?” Chola recalls her agreement to try on glamorous outfits.Photographed amidst plowed fields and rustic surroundings, Ms. Chola sports an array of high-fashion styles, from elegant dresses to shiny pantsuits, each reflecting her joyful spirit and love for vibrant accessories. One viral post featured Chola in a red Adidas dress, embellished with golden jewelry and a sparkling crown, earning both admiration and curiosity from around the globe.Despite her age, Ms. Chola has embraced the joy of self-expression through fashion, claiming it rejuvenates her spirit: "I feel different, I feel new and alive in these clothes." The endearing bond between her and her granddaughter shines through their collaborations. This project not only highlights Chola's fashionable flair but also presents her storied past—growing up in hardship, marrying young, and overcoming difficult experiences. "I didn’t know I could make such an impact at this age," she expresses, resonating with many who find inspiration in her resilience. Through the "Granny Series," Kaumba aims to change perceptions about aging and inspire future generations, encouraging people to celebrate life without fear of judgment. "Do not write them off, love them just the same till the end," she advocates. This delightful adventure in fashion has not only deepened the bond between grandmother and granddaughter but also fostered newfound appreciation for the wisdom and strength of older generations—a beautiful reminder that style knows no age.

Topics

More on this story