In brief
Despite being shaken by numerous small earthquakes, Santorini is determined to rejuvenate its tourism industry as residents welcome visitors back.
The recent seismic activity has resulted in a hesitant but hopeful response from Santorini’s local businesses and hoteliers. They express optimism despite a noticeable downturn in tourist bookings since the earthquakes.As the island of Santorini attempts to recover from the recent tremors that rattled its vibrant tourism sector, residents are determined to draw tourists back to its picturesque shores. Thousands of small earthquakes, a mysterious phenomenon, have affected the island's usual visitor influx; however, local leaders are taking steps to reinvigorate business.The arrival of the first two cruise ships in March signifies a promising start to the tourist season, with over 40 cruise visits anticipated in the upcoming weeks. This is particularly vital for an island that previously rebounded robustly following the pandemic-related downturn. The cruise ship owners' association forecasts a 10 percent increase in visitor numbers compared to the previous year.However, local hoteliers report a slower-than-expected season. Alexis Yannoulatos, the operator of both the Blue Dolphins hotel and the Grand View, notes that current bookings are down about 30 percent compared to 2024. Although optimism is beginning to stir with expectations that occupancy might climb to 50 percent in the approaching summer months, he predicts April's revenue will be less than desired.Yannoulatos recounts hosting tourists from South Korea during the height of the seismic activity in February, a difficult time for business, but reassures that the situation is improving. As the island asserts its resilience, Santorini’s charm continues to shine, inviting visitors to explore its unique volcanic landscape and rich culture once again.
