Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote. Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner. Jenner, mother of Kim, Khloé, Kourtney and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life. As the so-called 'momager' behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars. TikTok creator Marcelo Wang alerted many to the 'super random' trend, explaining that it has grown because 'Chinese people really respect hard work'. The phenomenon has also spread to Douyin, China's version of TikTok, both in videos using Jenner's image and videos explaining the trend.