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Wildberries warehouses hit again—how drone strikes ripple through indigenous supply chains

Ukraine's latest drone strike sets Wildberries facilities ablaze, raising concerns for indigenous sellers who depend on the marketplace.

Source: bbc.co.uk1 min read
Wildberries warehouses hit again—how drone strikes ripple through indigenous supply chains
Image via bbc.co.uk

In brief

Ukrainian drones struck Russian online retailer Wildberries warehouses in the Krasnodar and Stavropol regions, injuring 15 people and leaving stores in flames. The founder emphasized the need to keep working for the benefit of people, even as regional governors reported casualties. Satellite imagery shows extensive damage and underscores the strategic aim to disrupt logistics that supply the Russian army. Indigenous communities, many of whom use Wildberries to sell craft goods, now face uncertainty after the attacks, illustrating how war impacts remote livelihoods.

Ukrainian drones struck Wildberries warehouses overnight, causing fire damage and injuring fifteen people, officials reported. The strike hit two logistics hubs in the Krasnodar and Stavropol regions, with one warehouse in Nevinnomyssk reporting five injuries and a second in Krasnodar recording ten injuries, three of them severe.

The founder of Wildberries, Tatyana Kim, said the attacks forced the evacuation of workers and urged that the company continue to serve its people. She posted her plea on Telegram, noting that ordinary people and employees have no words to describe their feelings after the violence.

Ukraine’s president highlighted “massive attacks” that targeted places supplying the Russian army with drone parts and navigation gear. Additional claims from local reports indicate drone fragments hit an oil depot, an Armavir company, and several apartment buildings, though no further injuries were noted.

BBC Verify confirmed that the warehouses caught fire after the strikes, and satellite images from the weekend show large damaged complexes in the cities of Elektrostal and Tambov. The destruction showcases Ukraine’s focus on disrupting logistics essential for the Russian war machine.

For indigenous sellers across Russia, Wildberries offers a key market for their handcrafted items. One small entrepreneur named Elena said her stock of clothing was destroyed in the raid, threatening her sole source of income. She fears future strikes would render her unable to recover, a stark reminder that war’s reach extends beyond front lines.

The attacks deepen the already fragile local economies of indigenous communities, many of whom rely on digital marketplaces to trade cultural products. As Ukraine’s drone campaign continues, the future of these small traders faces growing uncertainty, and their stories underscore the crisis’s broader human cost

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