At Alexandra Palace, or “Ally Pally,” in North London, a festive transformation takes place each year as the World Darts Championship kicks off amidst the dreary winter days. As the event runs from December 15 through to the beginning of January, it has turned into a vibrant Christmas and New Year’s tradition in the British capital, attracting throngs of enthusiastic fans.

This year, the championship has drawn nearly 100,000 attendees to the iconic venue, known for its Victorian elegance. Thousands of spectators, predominantly male, fill the brightly lit arena, many sporting colorful and quirky costumes ranging from Willy Wonka and his Oompa Loompas, to bananas and even popes. The event radiates a light-hearted spirit, encouraging fans to express their support for players through creative and humorous attire, contributing to what has been dubbed one of the rowdiest parties of the winter season.

As each match unfolds, the atmosphere becomes electric, with beer flowing freely as fans enjoy the sport's competitive flair. Many attendees have planned their trips months in advance, managing babysitters and leaving family behind to partake in this festive celebration. The unifying experience fosters a sense of community among dart enthusiasts while providing an exciting spectacle for millions watching from home across Europe and beyond.

The championship embodies a perfect blend of competitive spirit and holiday cheer, making it a unique and cherished event in London’s winter landscape. The tradition continues to thrive, drawing darts fans from near and far, eager to embrace the spirited camaraderie that has become emblematic of the World Darts Championship.