From the moment he seized power in September 2021, Guinea's Mamadi Doumbouya struck an imposing figure. Just 36 years old at the time, the broad-shouldered colonel, standing at over six feet (1.8m), wearing military fatigues, mirrored sunglasses, and a red beret, made a significant impact when announcing the coup.
A relatively unknown member of an elite army unit, he declared that the government of ousted President Alpha Condé had disregarded democratic principles, with citizens' rights being trampled on.
After more than four years acting as interim president, and going back on a promise not to run for leadership, Doumbouya, now 41, is set to be sworn in as the elected head of state.
The discreet and disciplined man won 87% of the vote in December's election, although many critics have described the process as a charade, accusing it of generating fabricated results.
While enjoying some popular support, Doumbouya's democratic credentials have been questioned; several political parties are banned, activists have mysteriously disappeared, and media outlets have faced shutdowns.
Official visuals of Doumbouya showcase a methodical effort to reshape his image, as he prefers tracksuits and dresses in traditional Guinean attire, distancing himself from the military garb that underscored his coup. This change aims to portray him as a 'man of action' for the people, despite the underlying military background.
Analysts note that Doumbouya's transition to civilian attire may not reflect a true departure from military values; ongoing human rights abuses and political suppression cast a shadow over any advances made. Campaigners have voiced concerns regarding the fate of activists who have disappeared and the prolonged restrictions on press freedom.
As Doumbouya prepares to emphasize national sovereignty and the potential economic benefits from resource management, including significant iron-ore exports, the success of these endeavors may ultimately define his presidency.
