Bangladesh has launched an emergency vaccination campaign following a devastating measles outbreak that has reportedly killed more than 100 people, predominantly children, since March 15. This tragic event may represent the country's most severe wave of measles in recent history.

The vaccination campaign commenced recently amidst rising concerns, with over 7,500 suspected cases reported. More than 900 of these cases have already been confirmed, a stark contrast to just 125 reported throughout the entirety of 2025, as local media highlighted.

Despite Bangladesh's long-standing immunization efforts, recent outbreaks have exposed significant gaps in the vaccination program. Vaccines are foundational to child survival, stated Rana Flowers, the UNICEF representative in Bangladesh. He warned that the current measles crisis endangers thousands of children, particularly the youngest and most vulnerable.

Spike in Measles Cases

In this densely populated nation of 170 million, routine measles vaccinations are administered starting at nine months old. However, alarming reports indicate that about one-third of those infected in the recent outbreak are under nine months of age, making them ineligible for routine vaccination.

Additionally, there have been no special vaccination campaigns since 2020, disrupted first by the COVID-19 pandemic and later by political instability, which delayed scheduled immunization drives.

Emergency Vaccination Campaign

In collaboration with partners like UNICEF and the World Health Organization (WHO), Bangladesh has initiated an emergency vaccination campaign targeting over 1.2 million children aged six months to five years across 30 upazilas, or sub-districts.

The campaign aims to prioritize children who have missed routine vaccinations and are at heightened risk of severe illness. Special focus will be given to densely populated urban areas such as Dhaka and Cox's Bazar, known for its crowded Rohingya refugee camps. Health authorities are also distributing educational materials to raise awareness about measles prevention.

Understanding Measles

Measles is a highly contagious disease that can lead to serious complications and death. It commonly presents with high fever, red eyes, coughing, and sneezing. In 2024 alone, it claimed the lives of an estimated 95,000 people worldwide, most of whom were children under five, according to WHO data.

Global Trends

Over the past two decades, global measles cases and deaths have significantly declined; however, recent reports from the WHO warn of a resurgence in some regions due to falling vaccination rates. In 2024 and 2025, the highest outbreaks in over twenty years were documented, emphasizing the urgent need for comprehensive vaccination efforts.